Thursday 17 September: Following recent snowfall at Tūroa, Subway® New Zealand is opening the 
country’s first Subway® Ski-Thru – a three-day alpine pit stop and a timely reminder that the ski 
season is far from over.

From Friday 18 to Sunday 20 September, the Ski-Thru will serve free Subway® Subs, cookies and 
hot chocolate from 12pm to 2pm each day*. 

Adding to the on-mountain festivities, a DJ will bring the tunes, with limited-edition Subway® 
beanies and Sub-satchels also available while stocks last.

Timed just ahead of the Term 3 school holidays, the Ski-Thru gives Kiwis one more reason to 
squeeze in a spring run.

Created in partnership with Pure Tūroa, an existing alpine hut will be transformed into an 
unmistakable Subway® outpost while retaining its original mountain character.

Kerrie Hockless, Head of Brand Marketing at Subway®, said New Zealand was the perfect place to 
launch the concept.

“With Subway® restaurants in towns and cities right across New Zealand, the brand has long been 
part of local communities and everyday Kiwi life, so having Subway® available on the slopes felt like 
a must,” said Hockless.

“We’re always looking for memorable ways to bring the Subway® brand to life. With recent snowfall 
and the school holidays approaching, it felt like the perfect time to give skiers and snowboarders an 
experience they’ll remember.”

Pure Tūroa Brand Marketing Manager James Simpson said: “Recent snowfall is a great reminder 
that there is still plenty of the season ahead. Tūroa can continue into late October, even November 
when conditions allow, and the Ski-Thru gives visitors one more fun reason to get up the 
mountain.”

The Subway® Ski-Thru will be located at the top of the Parklane Chairlift, just north of Snowflake 
Café (coordinates: -39.303410, 175.536217).

*Operation of the Ski-Thru is subject to weather, snow and mountain conditions. Visitors should 
check pureturoa.nz for the latest updates before travelling. Free Subway® Subs, cookies and hot 
chocolate will be available while stock lasts on a first-come, first served basis. 

ENDS